PAWprint Campaign Application

Contact Information

Lead Contact First & Last Name

Phone Number

Lead Contact Role/Title

Secondary Contact First & Last Name

Project Information

Project Name

Fundraising Purpose

Fundraising goal (dollar amount)

How did you determine this amount?

How would you use funds raised over and above your project amount?

Organization Information

Organization/Department Name

What type of request is this?

Academic or Institutional Request

Student Organization

Has your Vice President or Dean approved this project?

Yes

Has Student Life approved this project?

Yes

Advisor Name

Advisor Email

Audience and Outreach

Target audience (Alumni, parents, former parents, alumni that graduated with XXX degree, etc.)

Are there certain degrees, organizations or groups that may be affiliated with this project?

Do you have connections with potential lead donors (donors that can give $1,000 or more)? Please list names if you have them.

Are photos available to use for your crowdfunding campaign?

Yes

Are videos available to use for your crowdfunding campaign?

Yes

Planning and Strategy

Do you have any other budget requests or fundraising opportunities pending for this crowdfunding campaign?

Yes

What other fundraising opportunities do you have planned?

Will this project require ongoing funds after the crowdfunding project has been completed?

Yes

How do you plan to sustain this project after crowdfunding is complete?

How soon are funds needed?

0-2 months

3-6 months

7-12 months

What will you do to actively engage with potential donors while the project is live (social media posts, emails, events, etc.)?

How will your organization/department promote and stay actively engaged with users who have given to your crowdfunding campaign?

Would construction or maintenance be required for this project?

Yes

Are there any upcoming events that your project could be connected to?

PAWprint crowdfunding campaigns can typically be broken up into three phases; the quiet phase, the active phase, and post campaign. You will work with the development office to ensure the activities below are completed:

The Quiet Phase (4-6 weeks prior to launch)

Setting up meetings with Development Office (usually once weekly)
Gathering team and delegating duties
Marketing materials (collecting and approving video, photos, written content, postcard, social media posts, etc.)
Forming contacts and lists for outreach (development office will pull a list of alumni that may be supportive of your project, it is encouraged that your department forms its own list to increase chances of success)

Active Phase (30-45 days)

Share project link through social media, email, postcards, etc. (your team should be pushing participation on their own social media pages and your department affiliated social media sites)
Utilize calendar to stay on track and have reoccurring engagement
Thank donors that have given to the project and continue to post updates on the project (donor lists can be provided from development staff for this activity)
Implement stretch goal information if original goal is met

Post Campaign

Steward donors who have given that you haven't thanked already
Post final updates to donors

Do you agree on the guidelines above?

Yes

PAWprint Campaign Application

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