PAWprint Campaign Application

Contact Information

Lead Contact First & Last Name

Phone Number

Lead Contact Role/Title

Secondary Contact First & Last Name

Project Information

Project Name

Fundraising Purpose

Fundraising goal (dollar amount)

How did you determine this amount?

How would you use funds raised over and above your project amount?

Organization Information

Organization/Department Name

What type of request is this?

Academic or Institutional Request

Student Organization

Has your Vice President or Dean approved this project?

Yes

Has Student Life approved this project?

Yes

Advisor Name

Advisor Email

Audience and Outreach

Target audience (Alumni, parents, former parents, alumni that graduated with XXX degree, etc.)

Are there certain degrees, organizations or groups that may be affiliated with this project?

Do you have connections with potential lead donors (donors that can give $1,000 or more)? Please list names if you have them.

Are photos available to use for your crowdfunding campaign?

Yes

Are videos available to use for your crowdfunding campaign?

Yes

Planning and Strategy

Do you have any other budget requests or fundraising opportunities pending for this crowdfunding campaign?

Yes

What other fundraising opportunities do you have planned?

Will this project require ongoing funds after the crowdfunding project has been completed?

Yes

How do you plan to sustain this project after crowdfunding is complete?

How soon are funds needed?

0-2 months

3-6 months

7-12 months

What will you do to actively engage with potential donors while the project is live (social media posts, emails, events, etc.)?

How will your organization/department promote and stay actively engaged with users who have given to your crowdfunding campaign?

Would construction or maintenance be required for this project?

Yes

Are there any upcoming events that your project could be connected to?

The Planning Phase (4-6 Weeks Prior to Launch)

Annual Giving team:
- Schedule weekly meetings with your team
- Create a list of alumni, donors and friends who may support your project
- Collaborate on identifying challenge gifts
You:
- Submit clear project details, goals and timeline
- Create a dedicated team and delegate duties to each person
- Identify alumni, donors and friends already engaged in your program or work
- Collaborate on identifying challenge gifts

The Implementation Stage (2–3 Weeks Prior to Launch)

Annual Giving team:
- Create a custom giving page with project information and goal
- Collaborate on general marketing materials
  - Draft mail pieces, emails, texts and social media posts
  - Outreach strategy and communications calendar
You:
- Collaborate on general marketing materials
  - Provide a summary of the project, written testimonials, relevant photos and short videos
  - Outreach strategy and communications calendar

The Fundraising Stage (30–45 Days)

Annual Giving team:
- Send mail pieces, emails, texts and social media posts
You:
- Promote the crowdfunding project on your department or organization's social media pages
- Share the giving link in department newsletters and meetings
- Personally encourage alumni, students, parents and colleagues to give and share

The Post-Fundraising Stage (1–2 Weeks After Fundraising)

Annual Giving team:
- Send a thank you email to all donors with the final totals
- Share the final donor list with you
You:
- Write and send handwritten cards to the individuals on the final donor list
- Share impact stories and/or photos in your department newsletter, in meetings or on social media pages
- Send impact stories and/or photos to the Annual Giving team for future stewardship
- Ensure all funds are spent as outlined in the project details and timeline

Do you agree on the guidelines above?

Yes

PAWprint Campaign Application

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